MASK UP NY

A mask doesn’t just protect you—it protects everyone around you. To drive that message home, a massive mask was digitally placed on the Statue of Liberty, transforming a public health precaution into a symbol of unity. The campaign aired across TV, digital, and outdoor media, serving as a powerful reminder that small actions create big change. Its impact extended beyond the public, catching Governor Cuomo’s attention and reinforcing the importance of collective responsibility during the pandemic.