Agree To Agree

Firearm injuries are the leading cause of death for children and teens in the U.S., yet many clinicians hesitate to bring up the topic with families. This PSA reframes firearm safety as part of routine pediatric care by placing a physician inside everyday parenting moments, from breakfast to screen time to emotional check-ins. The campaign directs health care professionals to a resource hub from the American Medical Association designed to help them start these conversations with confidence.